Marc Jacobs’ new global campaign uses fans from social media

Marc Jacobs is set to launch a new campaign starring fans who posted selfies on Instagram and Twitter.

The luxury fashion brand photographed nine fans for the campaign, which will debut in the August issue of Teen Vogue, after a global search in April that saw over 70,000 eager entrants post selfies of themselves using the hashtag #castmemarc.

Jacobs, along with casting director Anita Bitton and the brand’s creative directors Luella Bartley and Katie Hillier, selected 30 finalists which were then whittled down after a casting process.

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