Drum Network Weekly News Briefs


By Michael Feeley | Founder and chief exec

July 10, 2014 | 4 min read

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Intermarketing Agency goes rallying for charity, while Epiphany cycles its way to fundraising success ; Access wins exhibition branding contract...

Intermarketing ‘Bond’ rally has Motor Neurone Disease in its sights

On Friday July 25th, a team of 15 from Intermarketing Agency will set off from Reims, France on an action- packed, three day rally to Venice, Italy, with plans to raise £10,000 for Motor Neurone Disease Association.

Along the way they’ll be making pit stops at some famous locations from the Bond movies, including Blofeld’s alpine from “On Her Majesty’s Secret Service” and the Verdaska Dam, as featured in the jaw-dropping opening to “Goldeneye”. Instead of Aston Martins or Lotus Esprits, however, the competitors will be driving cars bought at a local auction for less than £200.

Steve Sowden, Managing Partner, Intermarketing Agency said: “I’m pretty apprehensive about the challenge but hugely excited! The charity MND Association has a particular significance to me. MND is a terrible, debilitating and aggressive terminal disease that kills 5 people a day in the UK yet most of us know nothing about it. The work of MND Association is vital to help raise awareness.”

To help reach their target, the agency is encouraging sponsorship from clients and suppliers in return for names/ brand on one of the cars – contact steve.sowden@intermarketing.co.uk or jamie.allan@intermarketing.co.uk.

You can follow the challenge at thundercrawl.intermarketing.co.uk.

Le Tour d'Epiphany to raise £10K for Jane's Appeal

Epiphany is cycling the full distance of Le Tour de France to raise £10,000 for Jane's Appeal.

140 of Epiphany’s team are smashing through the miles during the 15 working days of Le Tour, on two exercise bikes at their Leeds head office, The Small Mill.

Rob Shaw, Epiphany's CEO, said: "We're extremely excited about this year's Tour de France. It passes within metres of our Leeds, Sheffield and London offices so it was obvious that we should use it as inspiration to raise money for Jane's Appeal."

Established by the late Jane Tomlinson CBE in 2002, Jane's Appeal raise funds for children's and cancer charities in the UK. Epiphany is also being supported by Leeds City Council's Sport and Active Lifestyle team along with Amazon Leisure, who have provided bikes for the duration of the event.

Epiphany is suggesting donations of £22, or 1p for every mile that they’re covering in the 15 working days of Le Tour.

“The British Music Invasion” exhibition appoints Access to create branding

‘The British Music Invasion’, a new exhibition to be based in Liverpool, has appointed integrated marketing agency Access to create its branding.

The new exhibition will appear at The Beatles Story, Mersey Ferries Terminal Pier Head from October 2014. Working alongside The Beatles Story and the Grammy Museum, the full branding suite created by Access includes logo, brand assets and guidelines.

Sarah Parker, creative director for Access, said: “The Beatles are one of the biggest brands in the world. We’re thrilled to be celebrating this exciting period and helping to bring to life these cultural icons in one of our favourite cities.”

The new exhibition showcases the ‘British Music Invasion of America in the 1960s’, focusing on 1964 when The Beatles burst into America, paving the way for other UK acts like the Rolling Stones, The Kinks and The Who.

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