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Flight Centre Ltd Arena

Arena agency win £1m Flight Centre account

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By John McCarthy, Opinion editor

July 10, 2014 | 2 min read

Arena has won the Flight Centre account worth £1m which will see it will handle buying and media.

Flight Centre's first store opened in Sydney in 1981

Following a competitive pitch, the agency will handle Round the World Experts and First and Business accounts. PPC, SEO, Affiliates and Social will still be managed in-house.

Arena, who earlier this year also won the £12m Vapestick account and the £2m Canti Prosecco brand, will launch the first campaign for Flight Centre in July.

Henry Daglish, MD at Arena, said: “We’re delighted to have won such a coveted account and our agency will ensure its media strategy engages the widest possible audience by bringing our expertise, passion, talent and understanding to the business.

“This win has added an exciting new client to our portfolio, helping us to cement our strong travel credentials.”

Siobhan McGarvey, head of marketing at Flight Centre, said: “Arena’s integrated approach, as well as their passion for and experience in our sector, made them stand out to us as partners for our business.

“We are looking forward to working with them to make the strategies we are developing a reality, and ultimately grow Flight Centre and its brands even further.”

Flight Centre is one of the world’s largest independent travel retailers with over 2000 stores worldwide.

Flight Centre Ltd Arena

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