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By The Drum Team, Editorial

July 10, 2014 | 2 min read

The instant popularity of the first raft of ads rather took us by surprise as we weren't sure people wanted to equate biscuits they were about to eat with cute furry creature but - not for the first time - we were caught out by the public's strange appetites. We were never ambiguous about the craft, mind you, and now we know everyone has bought into this idea we can be unhesitating in our praise of the latest addition to the campaign.

Creative Agency: Grey London

Creative Director: Nils Leonard / Jonathan Marlow

Creative: Andrew Singleton / Ben Buswell / Chris Chapman

Account Manager: Victoria Monaghan

Business Director: Jon Lawton

TV Producer: Angela Eleini

Film Production: Passion RAW

Director: Owen Trevor

Producer: Jay Lovelock

Photography: Daniel Bronks

Editor: Guy Savin @ Marshall Street Editors

Post Production: Absolute Post

Sound Design: Sam Robson @ 750MPH

Media Agency: MEC

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Bn BISCUITS Grey London

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