How to succeed in six seconds: Vines should be 'fun, quirky and authentic' says Twitter's Richard Barley
It is important to be fun, quirky and authentic when creating a Vine, according to Richard Barley, creative technologist at Twitter.
Speaking at The Drum Live today, Barley praised "the power of the [Vine] platform to reach people across the globe", and noted how it officially began life as a consumer focussed app before being bought over by Twitter, at which point brands began to take notice.
Singling out Samsung, Ford Europe, Burberry and Argos as having great examples of Vine use, he suggested that it can be useful to "embrace the loop" - as it is the looping element of Vine that makes it stand out compared to other platforms.
"Vine is very much targeted at those with a bit of a more artistic angle, It's less about sharing everything you're got [compared to YouTube}.
"We want Vine to be the place you go to find interesting, cool, quirky content."
He used the session to create a Vine, showing how to use stop-motion in order to make someone "disappear".
Edelman also created a Vine from the talk, using its human beatboxer (or tweetboxer)