How brands reacted to Germany's World Cup destruction of Brazil
Social media exploded in the midst of Brazil's 7-1 defeat to Germany in the World Cup semifinal match that coach Luiz Felipe Scolari described as "the worst day" of his life.
Brazilian's mourned the loss - a major stain upon the club's heritage
Brands and agencies were heavily involved in the discussions and shared their views on the historic match which was the most talked about event on Twitter ever.
Brilliant Ads posted a hilarious mock-up of the WC14 logo perfectly summing up the distraught Brazil fan's disbelief. The host nation suffered their biggest ever defeat during the fixture, with the record being broken in the first half at 5-0.
Now I understand the logo. #WorldCup2014 pic.twitter.com/dLnyWdwF7u
— Brilliant Ads (@Brilliant_Ads) July 8, 2014
German multinational company Adidas, who is a FIFA partner, congratulated their home team who produced a much higher quality performance on the evening.
Only the best teams make it to the semi-finals of the #WorldCup. Congratulations to Germany and the hosts. #allin pic.twitter.com/5oYR9mFOco — adidas (@adidas) July 8, 2014
Official World Cup sponsor Budweiser celebrated the victory with a simple graphic that conveys the absolute mass of goals that passed the Brazilians. Many of the hosts will feel like a beer after seeing this.
Congratulations, a record breaking performance puts Germany through to the #WorldCup2014 Final. #BRAvsGER http://t.co/AkE9t4c6eQ — Budweiser FC (@BudweiserFC) July 8, 2014
Paddy Power was up to its usual tricks focusing on an unfortunate 7-Up endorsement from Neymar. Conceding seven goals, a seemingly invincible Brazilian side was devastated within a brief period of the first half.
Well, this is awkward.... (via @diosflorentino) #BrazilNuts pic.twitter.com/OM1PYZ7dzt — Paddy Power (@paddypower) July 9, 2014
Tournament sponsor Moy Park offered "Big" Felipe Scolari a job after the disastrous performance. It's unlikely he will continue in his role as Brazil manager so they might be in with a shout.
Hey Big Phil, don't worry, we're hiring! http://t.co/Lrk1yhmJZb #TeamMoyPark #BRA pic.twitter.com/GXlQq6qBIA — Moy Park Chicken (@MoyParkChicken) July 8, 2014
William Hill showed just how much the Brazilian side were steam-rolled with a short video clip.
This pretty much sums up #BRAvsGER (via @bayern3) http://t.co/eOsq05LfF1 — William Hill Betting (@WillHillBet) July 9, 2014
Nike posted an unfortunate inspirational poster about Brazilian class which was noticeably absent during the game.
Dare to be @NeymarJr. #riskeverything pic.twitter.com/1zNjZXIWY8 — Nike Football (@nikefootball) July 8, 2014
Sony Experia recreated the match with Subbuteo figure for those who missed it. It was pretty accurate too.
If you missed #BrazilVsGermany last night here's a quick review #WorldCup https://t.co/KQDxqTPftm
— Sony Xperia GB (@sonyxperiagb) July 9, 2014
Argentina and the Netherlands will clash tonight and the winner will face Germany in what will be a thrilling final.