Social media exploded in the midst of Brazil's 7-1 defeat to Germany in the World Cup semifinal match that coach Luiz Felipe Scolari described as "the worst day" of his life.
Brands and agencies were heavily involved in the discussions and shared their views on the historic match which was the most talked about event on Twitter ever.
Brilliant Ads posted a hilarious mock-up of the WC14 logo perfectly summing up the distraught Brazil fan's disbelief. The host nation suffered their biggest ever defeat during the fixture, with the record being broken in the first half at 5-0.
— Brilliant Ads (@Brilliant_Ads) July 8, 2014
German multinational company Adidas, who is a FIFA partner, congratulated their home team who produced a much higher quality performance on the evening.
Official World Cup sponsor Budweiser celebrated the victory with a simple graphic that conveys the absolute mass of goals that passed the Brazilians. Many of the hosts will feel like a beer after seeing this.
Paddy Power was up to its usual tricks focusing on an unfortunate 7-Up endorsement from Neymar. Conceding seven goals, a seemingly invincible Brazilian side was devastated within a brief period of the first half.
Tournament sponsor Moy Park offered "Big" Felipe Scolari a job after the disastrous performance. It's unlikely he will continue in his role as Brazil manager so they might be in with a shout.
William Hill showed just how much the Brazilian side were steam-rolled with a short video clip.
Nike posted an unfortunate inspirational poster about Brazilian class which was noticeably absent during the game.
Sony Experia recreated the match with Subbuteo figure for those who missed it. It was pretty accurate too.
— Sony Xperia GB (@sonyxperiagb) July 9, 2014
Argentina and the Netherlands will clash tonight and the winner will face Germany in what will be a thrilling final.