Cosmopolitan will host the UK’s first fashion festival to provide the ultimate consumer fashion experience during the week of 15 September which will see the publication collaborating with a whole host of brands.
#FashFest, which will deliver five fashion events in five days, aims to translate seasonal trends into looks the consumer can wear.
The line-up includes of a live lingerie show, a fashion master class from the industry leaders such as Pixie Lott, Victoria Adcock and Ben Cooke, and an e-commerce evening with discounts and treats from some of the UK’s biggest fashion brands.
The event will support the high streets by enabling enable consumers to purchase looks via the #FashFest website. This will drive sales, traffic and engagement between retailers and the Cosmopolitan readers.
“#FashFest is going to be a truly unmissable five days,” said Ella Dolphin, publishing director of Cosmopolitan.
“Working with the best fashion brands in the country, we’re going to engage directly with the fashion-conscious Cosmopolitan reader and give her the ultimate fashion experience.
“As the biggest women’s media brand in the world, we already reach over 4.8 million women in the UK every month.”
Shelly Vella, fashion and style director at Cosmopolitan, said: “Our readers live and breathe fashion and totally trust us as a brand. This is the perfect way for them to shop the season, stay on top of key trends and learn how to wear them in their own way.
“#FashFest is going to deliver something truly different to young women in the UK and will be as unique, and as accessible, as only Cosmopolitan knows how.”
Brands involved with FashFest include Next, River Island, ASOS, Very, Dorothy Perkins, Oasis, Primark, Bohoo and Yumi.