Target market, target market, target market... that's what you have to keep saying to yourself while watching this beautifully crafted piece of schmaltz out of America. Never mind that you - as a Briton - will be waiting for the punchline that doesn't come, the punters at whom this is aimed will be wiping away a tear or saluting or something.
Creative Agency: BBDO (New York)
CCO: David Lubars (Worldwide) / Greg Hahn (New York)
Creative Director: Dan Lucey / Jens Waernes / Chris Beresford-Hill / Tom Kraemer
Film Production: Biscuit Filmworks
Director: Noam Murro
Producer: Jay Veal
Executive Producer: Colleen O'Donnell
Photography: Eric Schmidt
Editor: Neil Smith @ Work
Post Production: CO3 (Los Angeles)
VFX: Absolute Post
Colourist: Tim Masick
Ad of the Day is brought to you in association with David Reviews.