By The Drum Team | Staff Writer

BBDO New York

|

Guinness article

July 9, 2014 | 1 min read

Target market, target market, target market... that's what you have to keep saying to yourself while watching this beautifully crafted piece of schmaltz out of America. Never mind that you - as a Briton - will be waiting for the punchline that doesn't come, the punters at whom this is aimed will be wiping away a tear or saluting or something.

Creative Agency: BBDO (New York)

CCO: David Lubars (Worldwide) / Greg Hahn (New York)

Creative Director: Dan Lucey / Jens Waernes / Chris Beresford-Hill / Tom Kraemer

Film Production: Biscuit Filmworks

Director: Noam Murro

Producer: Jay Veal

Executive Producer: Colleen O'Donnell

Photography: Eric Schmidt

Editor: Neil Smith @ Work

Post Production: CO3 (Los Angeles)

VFX: Absolute Post

Colourist: Tim Masick

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