Unilever and Barclays to challenge audience with real-time briefs at The Drum Live


By Cameron Clarke | Editor

July 8, 2014 | 2 min read

Top marketers from Unilever, M&S and Barclays will debate the emergence of real-time marketing at The Drum Live tomorrow – before inviting the audience to take part in a very special real-time creative challenge.

Unilever’s global media director Jay Altschuler, Barclays’ marketing director Sara Bennison and M&S's brand and marketing manager Ira Dubinsky will be interviewed on stage about how they approach their creative briefs in today’s 'always-on’ world.

From how they match their messages to the right media channels to how they handle the unique pressures of social media, the expert ‘Fast Ads’ panel will paint a candid portrait of the rigours of modern marketing.

Then, in the spirit of The Drum Live theme ‘things you can achieve in a day’, the marketers will be given the floor to set the audience two unique, hypothetical creative briefs to tackle on the day

Creative teams from Jam, Gasp!, Somo and Seven – representing a broad cross-section of today’s marketing disciplines – will work up responses to the briefs from Unilever and Barclays before presenting their ideas later in the day.

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The Drum Live will involve the putting together of an edition of the magazine in a day in front of a live audience.

Keep an eye on thedrum.com and the hashtag #TheDrumLive to find out how we get on, and how you can be involved on the day.


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