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Unilever and Barclays to challenge audience with real-time briefs at The Drum Live

Unilever's Jay Altschuler

Top marketers from Unilever, M&S and Barclays will debate the emergence of real-time marketing at The Drum Live tomorrow – before inviting the audience to take part in a very special real-time creative challenge.

Unilever’s global media director Jay Altschuler, Barclays’ marketing director Sara Bennison and M&S's brand and marketing manager Ira Dubinsky will be interviewed on stage about how they approach their creative briefs in today’s 'always-on’ world.

From how they match their messages to the right media channels to how they handle the unique pressures of social media, the expert ‘Fast Ads’ panel will paint a candid portrait of the rigours of modern marketing.

Then, in the spirit of The Drum Live theme ‘things you can achieve in a day’, the marketers will be given the floor to set the audience two unique, hypothetical creative briefs to tackle on the day

Creative teams from Jam, Gasp!, Somo and Seven – representing a broad cross-section of today’s marketing disciplines – will work up responses to the briefs from Unilever and Barclays before presenting their ideas later in the day.

The Drum Live will involve the putting together of an edition of the magazine in a day in front of a live audience.

Keep an eye on and the hashtag #TheDrumLive to find out how we get on, and how you can be involved on the day.

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