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Stockholm-based Snask unveils world’s first climbable poster

A Swedish design agency has made its mark on this year’s Malmo Festival with an eye-catching 3D poster which invites passers-by to climb on it.

Consisting of a series of outsized plywood letters, numbers and shapes the installation took 14 people 900 hours to fashion – and its only fully appreciable from 100ft up in the air.

Commissioned to create a playful and powerful brand for the street festival, which has become Sweden’s most written about festival on both traditional and social media, Snask redefined the brand identity and communication.

The Malmo festival attracts 1.5m visitors each year.

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