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Red Bull takes global branded content magazine The Red Bulletin digital with website launch

By Angela Haggerty | Reporter

July 8, 2014 | 2 min read

Red Bull is taking its men’s lifestyle magazine The Red Bulletin online with the launch of redbulletin.com.

The branded content title, which has a global print circulation of more than two million and agreed a London distribution deal with Metro in January, will offer extra content in the form of videos and utilise large screen photos, parallax scrolling and moving images.

Launch: Red Bull is taking The Red Bulletin online

Wolfgang Winger, general manager of Red Bull Media House Publishing, said: “The launch of redbulletin.com not only allows us to expand reader accessibility to a full range of platforms worldwide, it also offers media partners new possibilities for their commercial campaigns – from singular advertising initiatives to an individually designed full-package-integration on social, print, mobile and online channels.”

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The Red Bulletin – and redbulletin.com – is published in English, German, Spanish, Portuguese and French.

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