Red Bull takes global branded content magazine The Red Bulletin digital with website launch

Launch: Red Bull is taking The Red Bulletin online

Red Bull is taking its men’s lifestyle magazine The Red Bulletin online with the launch of redbulletin.com.

The branded content title, which has a global print circulation of more than two million and agreed a London distribution deal with Metro in January, will offer extra content in the form of videos and utilise large screen photos, parallax scrolling and moving images.

Wolfgang Winger, general manager of Red Bull Media House Publishing, said: “The launch of redbulletin.com not only allows us to expand reader accessibility to a full range of platforms worldwide, it also offers media partners new possibilities for their commercial campaigns – from singular advertising initiatives to an individually designed full-package-integration on social, print, mobile and online channels.”

The Red Bulletin – and redbulletin.com – is published in English, German, Spanish, Portuguese and French.

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