Kantar research: 61% of UK media, marketing, comms & advertising industry is male

By Stephen Lepitak | -

Kantar Media


Gender article

July 8, 2014 | 3 min read

The advertising, communications, marketing and media sectors are made up of just under two thirds of men, while just over half (51 per cent) of women who do work in the industry are more likely to work part time, according to the latest Kantar Media Survey.

The survey discovered that 61 per cent of people working in the sectors were male who had an average family income of £37,872 per year, in comparison to £37,081 for women.

Of those involved in the research, Kantar discovered that 82 per cent of men in the four sectors were more likely to say that friends were more important to them than family and 84 per cent of women in the sectors were likely to set up their own business as some stage in their careers.

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Men in the sectors were found to be 85 per cent more likely to want to get to the very top in their career than the average person compared to their female counterparts who were only 33 per cent more likely.

Women were 80 per cent more likely to say they worried about work during their leisure time, while men in the industry were four times more likely than the average person to have gotten married in the last year.

The statistics stem from a total number of 24,000 respondents, weighted towards the British population.


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