Dixons' Matthew Hounsell joins JWT London to strengthen CRM offering

JWT London has appointed Dixons’ former head of CRM and social Matthew Hounsell as its new CRM business director as it looks to bolster this area of the business.

In his new role Hounsell will be responsible for leading customer marketing on Royal Caribbean, HSBC and Bayer, reporting to the agency's head of CRM Marius Bartsch,

Commenting on his appointment Bartsch said: “Matt has a strong customer focus, combining both strategic and technical skills. With over 17 years’ blue-chip retail experience, delivering data driven customer focused communications though multiple channels, he makes for a perfect addition to our growing team.”

At Dixons, Hounsell led the development and implementation of integrated, multichannel CRM and social media strategies.