Tech Law

Cristiano Ronaldo launches fashion line and website

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By Natalie Mortimer | N/A

July 7, 2014 | 2 min read

Cristiano Ronaldo has extended his CR7 Underwear brand and introduced a new line of shirts along with a dedicated website.

Following the launch of his CR7 Underwear brand, the Portuguese footballer has today (7 July) unveiled a new premium shirt range at the Bread & Butter fashion exhibition in Berlin.

The collection of shirts sees Ronaldo continue his partnership with New York based designer Richard Chai and JBS Textile Group.

JBS owner Claus Bjerg Sørensen commented: “Following the success of the launch collection of CR7 by Cristiano Ronaldo, we are delighted to be extending our partnership with him to include a new range of premium men’s shirts.

“Working alongside Ronaldo is an extremely enjoyable process and together we share the common goals of delivering superior craftsmanship, timeless design and first-class product.”

CR7 said that the line will feature ‘faultless construction with a contemporary twist’ and will initially be sold via the CR7Shirts website, with select retailers to stock the line in late 2014.

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