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Creative England helps games developers launch new projects investing £225K into Greenshoots programme


By Gillian West | Social media manager

July 7, 2014 | 2 min read

Nine indie games developers have showcased games created with the help of Creative England and Microsoft’s Greenshoots programme which aims to support start-up studios and bring new and exciting titles to Windows platforms.

A total of nine selected developers received £25,000 worth of funding to support the development of their new games for mobile and tablet platforms, creating everything from underwater shoot ‘em ups to robot-infested puzzle games and futuristic galaxy battles.

“The UK has a wealth of creative talent that is the driving force behind the booming indie games industry. But in order to scale, these businesses need the right investment and support,” commented Ian Livingstone, CBE, Creative England board member.

“I’m delighted that vital funding is being provided by a dedicated team through the Greenshoots programme to meet this urgent need. The resultant games benefiting from this essential funding speak for themselves.

Head of games and digital at Creative England, Jaspal Sohal, added: “These fantastic games are exactly what the Greenshoots programme is all about – supporting new and emerging games developers and seeing their ideas come to life. They are a prime example of what can be achieved with the right investment and support. We are proud to have worked with such a talented bunch of games developers whose passion has been evident throughout the whole process.”

The Greenshoots programme is jointly developed by Creative England and Microsoft and is supported by the Government’s Regional Growth Fund (RGF). In addition to workshops and business expertise Greenshoots helps companies to kick-start development of new intellectual property and reach a global audience.

The nine developers showcasing their games included Mad Fellows Ltd, Pixel Toys, Hexham-based Whispering Gibbon, Team Football, Team Pesky from York, Cool Game Arcade, Hull-based Gateway Interactive, Me, We Studios and Liverpool’s Atomicom Ltd. The next round of Greenshoots will be announced in September.

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