Ad of the Day: Lexus - Strobe
CHI's TV work for Lexus continues to exude class... albeit in a fashion that doesn't always feel that it'll be directly responsible for forecourt sales. This has the look of something that was done for real... as indeed it was. Apparently, a team of forty engineers were required to erect and control the large-scale rigging that allowed the 'Lightmen'.
Creative Agency: CHI&Partners
ECD: Jonathan Burley
Creative Director: Monty Verdi
Creative: Colin Smith / Angus Vine
Account Director: Catherine Peacock
Account Manager: Hannah White
Business Director: Jack Shute
Planner: Rebecca Munds
TV Producer: Nicola Ridley / Adam Henderson (Assistant) / Will Parnall (Assistant)
Film Production: Stink
Director: Adam Berg (repped by Smuggler)
Producer: Ben Croker
Photography: Mattias Montero
Service Company: Passion Pictures Malaysia
Editor: Paul Hardcastle @ Trim
VFX:Franck Lambertz / Paul Branch @ MPC
Colourist: Mark Gethin / Jean-Clement Soret @ MPC
Sound Design: Sam Ashwell @ 750MPH
Music: Production Platinum Rye
Ad of the Day is brought to you in association with David Reviews.
Content created with:
CHI & Partners
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