Mark Cavendish, who cycles for the Omega Pharma team, is out of Tour de France following the shoulder injury he suffered in the first stage.
The cyclist, who was been described as one of the “most marketable athletes in the UK” by the Sunday Times, has deals with Oakley, Jaguar and Nike, none of which have made a statement about Cavendish leaving the race at time of writing.
The Omega Pharma company said that he showed “great team spirit” by turning up.
— OPQS Cycling Team (@opqscyclingteam) July 6, 2014
Help for Heroes, which Cavendish supports, also showed sympathy for the cyclist via social media.
Gutted to hear that H4H Patron @MarkCavendish is out of #TDF2014 after crash. Wishing you a speedy recovery Cav... http://t.co/TpgrPjYxGZ — Help for Heroes (@HelpforHeroes) July 6, 2014
Cavendish said: "It could be worse. You saw my helmet yesterday for Helmet for Heroes, I've got friends who were in Afghanistan who've got no legs and one arm and I think when you put that into perspective, I don't think I'm too bad. I think I'm back in a few weeks. I'm disappointed but things could definitely be worse."