MediaCom Manchester has appointed Karyn Fleeting to the newly created position of head of organic content within the agency’s digital division, i-Lab.
Joining from the role of director of communications at Stowe Family Law, Fleeting will help drive i-Lab’s SEO proposition forward, as well as shaping the agency’s organic content proposition.
Of her appointment, she said: “MediaCom i-Lab’s content department draws upon a wide range of experience and skillsets, and is already producing superb results. I am thrilled to have joined such a talented team. As we increase capacity and expand our content marketing offering, we are poised to add even more value to clients’ organic performance campaigns.”
Pete Young, search strategy and social director at i-Lab, MediaCom, added: “Content is at the heart of what we do, which makes Karyn a rare find: an award-winning national newspaper journalist turned digital PR pioneer. By bringing her unique background and extensive experience to the newly-created role of head of organic content, Karyn is ideally placed to manage and develop our content marketing offering.”
Fleeting began her career at Vogue before progressing to become a commissioning editor with The Mail on Sunday.