Virgin Racing Formula E Team has appointed sports and sponsorship communications agency Pitch as it prepares to compete in the inaugural 2014 FIA Formula E Championship.
The agency will provide all PR and social media support for Virgin Racing as the team gears up for the first race of the championship, which takes place in Beijing in September.
Pitch will play a key role in promoting the team, the drivers and producing content for its social media channels.
Virgin Racing team principal Alex Tai said: "As we ready ourselves for the beginning of the 2014 Formula E Championship, I'm delighted to welcome Pitch to the Virgin Racing Formula E team. Having the support of a leading communications consultancy is a great addition and reflects our desire to create a winning team in the first season of the Championship."
The Virgin Racing Formula E Team is headed by Tai and has the backing of Virgin founder Sir Richard Branson. Both have been involved in several pioneering technology projects in aviation, space and more recently racing.
The Formula E Championship will showcase electric car technology and speed up development and innovation amongst manufacturers.