Paddy Power celebrates summer of sports in co-buying campaign offering better odds
Paddy Power is offering supporters improved odds by spreading the word about the bookie on social, as part of a campaign in partnership with social-selling platform Buyapowa.
The series of co-buying promotions will offer Paddy Power’s online followers and existing customers the opportunity to increase the odds they receive on the bets they’ve already placed, by getting friends and family in on the deal.
Mark Singleton, head of sportsbook marketing at Paddy Power said: “We’re in the middle of the busiest season of the year with high profile sporting events coming thick and fast. We want not just to be a part of the conversation but a part of the experience – and that means offering our online community some amazing offers to give them added entertainment during the biggest sporting events of the summer.
"We’re pretty sure it’s the best friends and family deal since the dawn of the chicken bucket, so we’re hoping this partnership with Buyapowa will excite our customers and help us continue to innovate online.”
The more people who take part and commit to buy, the better the price gets for everyone, with a top prize offered to the person who generates the most referrals.
Gideon Lask, CEO, Buyapowa added: “Paddy Power has a loyal core of customers, and with this campaign we’re aiming to fire up the online community to get other sports fans involved in an online flutter. This is a fun new take on the office sweepstake – a great way to get everyone involved in this summer’s sporting events, by gamifying the process of placing an online bet.”
Launching today, the first promotion will focus on the World Cup quarter finals.