Frank PR is at the helm of a new government scheme to increase the quantity of plastic collected for recycling.
The agency to work with the National Plastics Recycling Initiative to further develop and launch a consumer-facing campaign called ‘umbrella’.
Umbrella, which will launch later this year, will develop a tailored toolkit for retailers, industry and Local Authorities to help spread the recycling message.
Led by the plastic recycling charity Recoup, the National Plastics Recycling Initiative is supported by partners including Coca Cola Enterprises, Marks & Spencer, Unilever, Nestle Waters and more.
Plastic package recycling in the UK is a massive problem due to the products lack of degradability. The campaign will help the UK government hit its target for plastic recycling.
Stuart Foster, CEO of Recoup, said: "We were looking for an agency who could develop and execute a great idea which has the potential to create widespread awareness.
“Frank PR understood the concept and aims of the initiative and were an agency we felt would do a fantastic job.”
Andrew Bloch, Frank PR group MD and founder, commented: "We are excited to be working with the National Plastics Recycling Initiative in helping to change the way people think and act when it comes to plastics recycling.”