Expedia extends 'travel yourself interesting' campaign in new TV push
Expedia has rolled out a new TV campaign pushing its ‘Travel Yourself Interesting’ message.
Devised by Ogilvy & Mather London the integrated, pan-European campaign is set to run for three months and features a series of new TVCs that suggest travel makes you a more interesting person.
The ads show illusionists, horse whisperers and stuntmen impressing crowds with their talents only to be forgotten as someone brings out their holiday snaps.
Gerry Human, chief creative officer at Ogilvy & Mather London, said that Expedia was brave to move away from the cliché’s of travel advertising.
“Together we have created a brilliantly subtle new campaign, heroing the product whilst perfectly capturing and elevating the Travel Yourself Interesting idea,” explained Andrew Warner, senior marketing director at Expedia.
The 'Travel Yourself Interesting' brand positioning first launched in May last year and Warner added that he was "confident that the great strategy and creative solution" would deliver further positive, tangible results.
The TV spots have been supported by targeted online films interrupt consumers on YouTube, Facebook and VOD and urge them to move away from the computer screen and 'travel themselves interesting'.
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