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Carlsberg invites three agencies to pitch for international Tuborg brand account

Carlsberg is in the process of inviting three already selected agencies to pitch for the international Tuborg brand account.

Amsterdam-based agency, Sid Lee, was appointed to handle Tuborg’s account last year, and handled a global campaign in May which targeted consumers with fear of missing out (FOMO).

Carlsberg told The Drum that the aim is to appoint a new lead agency by October and the first work is expected to be released in May 2015.

Brand owner Carlsberg is currently in the process of rebuilding its media infrastructure, which will include the overhaul of all its digital platforms, according to its VP of digital Jens Jermiin.

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