NYX Cosmetics hands PR account to Brandnation
US-based cosmetics firm NYX Cosmetics has appointed Brandnation to help grow its presence in the UK market.
The agency has been tasked with managing all UK PR for NYX Cosmetics with activity to include campaign launches for trade and consumer media, a blogger programme, experts and brand ambassador activation and key fashion and beauty events.
The agency will also manage the UK press office and general product placement.
Amy Hackbart, marketing VP of NYX Cosmetics said of the appointment: ‘Brandnation demonstrated an understanding of our brand and the UK cosmetics market so they were first choice when short listing our UK PR agency. We are very excited about our growth plans in the UK and know the Brandnation team have the expertise and know how to activate our exciting plans”.
NYX Cosmetics, founded in 1999, is head-quartered in Los Angeles.
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