Fitch Metro The Drum Live

Metro and Fitch to create ‘the ideal city’ at The Drum Live as they fight back against mediocre living


By Jennifer Faull, Deputy Editor

July 2, 2014 | 2 min read

Metro and Fitch are set to tackle the nation’s "willingness to put up with mediocrity" in our cities at The Drum Live next week.

Off the back of Metro research investigating how its readers rate their cities, Metro creative director, Sophie Robinson, and branding agency Fitch will challenge the industry to come up with ideas of what a modern city should be across four main areas; transport, market square (entertainment), high street and green space.

The Drum Live audience members will then brainstorm and create moodboards showing everything they believe cities should have to support our fast paced lives.

Even if you’re not attending the event, to make this session as interactive as possible The Drum is encouraging ideas submissions via Twitter throughout the day (9 July) via #thedrumlive.

With the theme of the day being ‘What can be achieved in a day?’ – after all The Drum team is putting together a magazine in front of a 250-strong audience – Metro and Fitch, with help from an illustrator, will take the ideas generated and create a visual representation of the city.

For more information on The Drum Live visit the dedicated website.

Meanwhile Asda is set to demonstrate the power of YouTube at The Drum Live where it will discuss its partnership with Gleam Futures and introduce Jim Chapman – a social TV sensation who will be blogging live to show the immense reach this new generation of celebrity can achieve.

Other brands demonstrating what can be done in a day include Unilever, Weve, She Says, Barclays, and Buzzfeed.

Fitch Metro The Drum Live

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