Enterprise Rent-A-Car’s expansion into Europe has been marked with a campaign by Dare, which is set to appear in airports and key train stations in major European cities.
While a digital element of the campaign, handled by Dare and Phd, launched in April, Tuesday (1 July) saw the launch of an out of home poster campaign.
"This campaign is a big step forward for the Enterprise brand in Europe," said Lee Broughton, assistant vice president for global marketing at the company. "We believe it will also go a long way in associating the brand with the fun and anticipation of the summer travel season."
Enterprise’s campaign will also see 15-second video spots all tied to travel-related content air on YouTube and other video sites, as well as mobile ads programmed so that the text relates to whatever airport, train station or other travel hub the viewer happens to be near.
Sean Thompson, chief creative officer at Dare, added: “Delivering such iconic creative work on a European wide scale speaks volumes for Enterprise and Dare.”
The ads will appear in London, Paris and Barcelona.