W has been appointed to launch the PR campaign of UK Broadband’s consumer brand, Relish, a London-based broadband service.
Launched at the Tate Modern last month, Relish predict success for its exclusive 4G and wireless networks.
With next day delivery, Relish provides fast broadband but has focused on abolishing lengthy installation waits, long contracts or unwanted landlines.
W has been tasked with engaging print, broadcast and online media to deliver B2B and B2C campaign that will build fame for the brand and drive sales.
Warren Johnson, CEO and founder of W, said: “It’s exciting to finally announce that we are working for Relish after months of strategic planning.
“The launch last week was a huge success and we look forward to continuing to watch the brand grow from strength to strength.”
Sally Sommers, head of marketing at Relish, said: “W has demonstrated a deep understanding of our business and the significance of the Relish offering, but also of our target audience and how to engage them, following the huge success of the launch we are delighted to be working with them on the ongoing campaign.”
The appointment follows a number of wins for W so far this year including Swedish cider brand Kopparberg and Addison Lee.