Ad of the Day: Gillette - 100 years of hair

Gillette Razors is celebrating 100 years in the business with an ad showing the evolution of the shave - from beards to 'tashes to chests.

Aiming to show how Gillette Razors has evolved to meet all male grooming needs, the ad sets out a time lapse style.

The soundtrack was composed specifically for the video, with musical influences and tones that correspond with each decade of grooming trends over 100 years.

Agency: Grey London

Creative Director: Will Adam

Copywriter: Dominic Butler

Art director: Liam Riddler

Agency producer: Emma Fasson

Planner: Fiona Keyte

Business Director: Lyndsey Brown

Production company: Caviar Brussels

Director: Oh Yeah Wow

Editor: Helena Overlaet-Michiels

Producer: Geert De Wachter

DOP: Steven Frederick

Lead Animator: Sam Lewis

Actor: Bobby Sabel

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