Gillette Razors is celebrating 100 years in the business with an ad showing the evolution of the shave - from beards to 'tashes to chests.
Aiming to show how Gillette Razors has evolved to meet all male grooming needs, the ad sets out a time lapse style.
The soundtrack was composed specifically for the video, with musical influences and tones that correspond with each decade of grooming trends over 100 years.
Agency: Grey London
Creative Director: Will Adam
Copywriter: Dominic Butler
Art director: Liam Riddler
Agency producer: Emma Fasson
Planner: Fiona Keyte
Business Director: Lyndsey Brown
Production company: Caviar Brussels
Director: Oh Yeah Wow
Editor: Helena Overlaet-Michiels
Producer: Geert De Wachter
DOP: Steven Frederick
Lead Animator: Sam Lewis
Actor: Bobby Sabel