MoneySuperMarket.com has appointed Splendid Communications following a three-way pitch, with the aim to deliver integrated communications.
David Harling, group head of organic performance at MoneySuperMarket.com, commented: “We were really impressed by Splendid’s response to the pitch brief. They weren’t scared to challenge our brief and demonstrated outstanding creativity with activation ideas backed up by solid strategy and insights. They clearly understood our brand and its values.”
The agency will now look to create a campaign spanning digital marketing, social media, experiential and PR.
Splendid CEO, Alec Samways, added: “We’re delighted to be working with the biggest comparison site in the UK. We admire their recent advertising, which seeks to engage consumers in an interesting, fun and compelling way rather than the annoying mascots and repetitive jingles common to the category. They hired us to deliver epic ideas in the real world and we’re looking forward to taking on that challenge.”
The campaign will be focused on MoneySuperMarket’s car insurance offering.