the Collective Isobel Drum News

The Collective appoints isobel for brand campaign


By Ishbel Macleod | PR and social media consultant

July 1, 2014 | 1 min read

Yogurt brand The Collective has appointed isobel to handle a brand campaign.

Appointed without a pitch, the agency will promote products such as gourmet probiotic yoghurts,'suckies' for kids and newly launched yoghurt drinks.

Amelia Harvey, director at The Collective, said: "We've made real progress in distribution and with NPD over the last couple of years, so now is the time to really drive brand awareness. We really like the isobel team and think they will add lots of value to our brand”.

The creative for the marketing campaign will launch later this year, with Jamie Williams, partner at isobel, saying he “couldn’t wait” to get started.

the Collective Isobel Drum News

Content created with:


Find out more

More from the Collective

View all


Industry insights

View all
Add your own content +