Online luxury fashion retailer Net-A-Porter is set to launch an activewear category next Wednesday (9 July) which will feature brands including Monreal London, L’Etoile Sport and Falke Sport.
The Net-A-Sporter arm will span across 37 brands in 11 sporting disciplines, with further lines such as ski and equestrian to be added throughout the year.
It will exclusively sell brands Live The Process, Ballet Beautiful, LAAIN and Weargrace.
Candice Fragis, senior buyer, Net-A-Porter.com said: “To ensure Net-A-Sporter is a differentiator, we’ve broadened our buy and picked up brands that offer a unique point of difference, while focusing on technical fabrications, performance and fashion. We’ll also be partnering with Lisa Marie Fernandez and Zimmermann to create exclusive capsule collections especially for our customer."
Net-A-Sporter prices start from £25.
Earlier this year Net-A-Porter launched its first shoppable magazine, Porter, which uses image-recognition software to drive traffic to the e-commerce site.