Fetch has appointed Paul-Eric Lefebvre as creative director for its London office.
Reporting into the agency’s chief operating officer (COO) Greg Grimmer for the newly created role, Lefebvre will work on clients such as Hotels.com, eBay, Sony Music and William Hill.
Grimmer said: “Paul-Eric has fantastic experience delivering innovative global projects for world class brands and has a brief to grow our influence and build our creative team here in London.
“Our San Francisco office under the creative leadership of Frank Lipari has caused waves in the USA with their creative output and we are confident that Paul-Eric will start to do the same in Europe.”
Lefebvre joins from ReflexGroup (London) where as creative director he was responsible for cross-platform design and advertising projects for clients including Moet & Chandon, Laurent-Perrier, and Unilever.
He said of the move: “I’m looking forward to joining such a successful team of people. Fetch was an immediate crush for me, being so innovative, vibrant and ambitious. I’m delighted to be working on creative strategies and concepts for such an important player in the mobile marketing industry.”
In his new role, he will looks to drive creative direction across all of the agencies output, which already takes in mobile, cross-screen, multi-platform and digital out of home campaigns.