Tennis tweets sent to Evian are set to be turned into mini musical films with the help of acapella group Vive Vocals.
In celebration of the closing week of The Championships, Wimbledon, We Are Social and Evian will see the tweets turned into song, which will be sent back to the sender through Twitter and Vine.
Sophie Allard, Evian senior brand manager said: “This fun, creative campaign taps into the tennis fever that has gripped social media and should be a great source of engagement for our social followers around the world.”
This comes on the back of Evian’s tie up with Rizzle Kicks in a video which celebrates the brand’s global ambassador, Maria Sharapova.
Amy Hambridge, account director at We Are Social added: “Evian’s partnership with Wimbledon is the brand’s biggest event in the calendar so we really wanted to create a fun, interactive campaign to build its success.
“#LetsPlay will encourage Evian’s fans and the wider social media community to associate the brand with tennis and Wimbledon as the tournament takes place, driving tennis related conversation with an added personal touch.”
The campaign will run until 4 July.