The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Creative Showcase Featuring: BETC Paris, AMV BBDO, Here Design and more

Author

By Rebecca Stewart | Trends Editor

June 30, 2014 | 20 min read

As some of you may have noticed on our Twitter feed Creative Works has rebranded as Creative Showcase.

As always this section, which is run in association with Undertone, is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (23 July) in the Creative Showcase spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 7 July to guarantee your favourite makes it into the printed magazine.

The next two week's are particularly special as work shown here will also be displayed at The Drum Live on Wednesday 9 July in a special Blippable Creative Showcase gallery.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter - @TheDrumCreative.

Robert/Boisen & Like Minded: Somersby 'Re-Make the wall - #Friendsie'

Brand: Somersby

Title(s): Re-Make the wall - #Friendsie

Agency: Robert/Boisen & Like Minded, Copenhagen, DK.

Agency website: http://RBLM.dk

Creative Director: Michael Robert

Art Director: Michael Robert

Copywriter: James Godfrey

Additional credits: Senior Account Manager: Gitte Anderse

Production: Standard AB, Instructor: Stylewar.

Music: Star Athlete

Activation Agency: ADtomic Communications, Copenhagen, Denmark

Agency website: http://www.adtomic.dk

Creative Director: Martin Gøttsch

Art Director: David Immerkær Ebbesen

Copywriter: Kristine Fynboe

Digital Agency: Konstellation, Copenhagen, Denmark

Agency website: http://www.konstellation.dk/

Creative Director: Thomas Pries

Art Director: Morten Grubak

Copywriter: Benjamin Bang

Client Services Director: Claus Leinøe

Producer: David Cytryn

Published: June 2014

Short Rationale (optional): If 2013 was the year of the #selfie, then 2014 is set to be the year of the #friendsie, according to leading cider brand, Somersby.

A new marketing campaign that kicks off in 20 countries encourages people to get together and snap and share a #friendsie instead of a #selfie.

The campaign is supported by a friendsie TV commercial promoted by brand hero Lord Somersby.

Peter Schmidt, Belliero & Zandée: The Bamberg Symphony

Brand: The Bamberg Symphony

Title(s): Orchestra Logo

Headline and copy text (in English): Extraordinary city. Extraordinary orchestra.

Agency: Peter Schmidt, Belliero & Zandée, Hamburg, Germany

Agency website: http://www.pschmidt.net/

Creative Director: Peter Schmidt

Published: May 2014

Short rationale (optional): The Bamberg Symphony, one of the leading orchestras in Germany and internationally, has launched their new corporate design including a new logo, season brochure, website and mission statement 'Extraordinary city. Extraordinary orchestra.' Having redesigned and extended the orchestra's concert hall in 2008, the Hamburg agency Peter Schmidt, Belliero & Zandée were tasked with the development of a new logo for the orchestra.

International orchestras and ensembles are finding new ways to present and re-invent themselves in the fast-changing music industry. The Bamberg Symphony is a prime example for a strong international music brand with a long history and a modern outlook. Working with Peter Schmidt reinforces the orchestra's profile and brand.

The new logo is based on the shape of musical instruments and represents the uniqueness of the extraordinary orchestra that is the Bamberg Symphony.

Shed Brand Innovation: Dave the Cake 'Positioning, identity and packaging design'

Brand: Dave the Cake

Title(s): Positioning, identity and packaging design

Agency: Shed Brand Innovation

Agency Website: http://www.themightyshed.com

Creative Director: Stu Ruff

Art Director: Paul Connop

Copywriter: David Green

Additional Credits: Strategy: Angelique Green

Pastry: Dave the Cake

Production: Print Monkey (http://www.print-monkey.co.uk)

Published: June 2014

Short Rationale (optional): Dave the Cake celebrates Life, Liberty and the Pursuit of ultimate Happiness with a sweet promise of ‘Pastry for the People’, created by agency Shed Brand Innovation.

Sparking a confectionery revolution through accessible and sophisticated French pastries for all walks of life, Dave the Cake wanted a bold brand identity and packaging design to inspire the proletariat and bourgeoisie alike that pastries are more than just cake pops and cupcakes for commoners.

Dave the Cake, founded in Birmingham, England will launch the new design as a part of their expansion into the United States with a second shop in Charleston, South Carolina.

BETC Paris: Disneyland Paris 'Ratatouille The Ride – Come live a rat’s life'

Brand: Disneyland Paris

Title(s): Ratatouille The Ride – Come live a rat’s life

Agency: BETC Paris

Agency Website: http://www.betc-life.com/

Executive Creative Director: Stephane Xiberras

Creative Director: Richard Desroussaux, Etienne Turquet, Christophe Clapier

Art Director: Landry Stark, Raphael Perrollier, Vincent Blachere

Copywriter: Guillaume Rebbot, Alphons Conzen, Sophie Suard, Nathanel Rouas

Additional Credits: Brand Management: Brigitte Elmkies-Sitbon, Andre Delvallee, Nathalie Raverat, Fabien Fouquerey, Chole Wittmann, Audrey Bedoucha, Anne Gros-Daillon, Clotilde Desagulier

Agency Management: Romain Van-Den-Plas, Anyce Nedir, Adeline Belin, Elsa Magadoux, Romain Degelcke

Strategic Planner:Clement Scherrer

Development: Make Me Pulse, Sylvain Tran

3D: Circus

Art Buying: Stephanie Giordano

Print Production: Agnes Cattelan

Print Production Houses: Mecanique Generale x Pixar

TV Production: Laure Denizot

TV Production Houses: Bollywood x Mikros x Pixar

TV Director: Nicolas Fay

TV Sound Production: Schmooze

Published: June 2014

Short Rationale (optional): In order to celebrate the opening of their new ride, Ratatouille: The Adventure, Disneyland Paris, with agency BETC, developed a multimedia campaign to preview the immersive and thrilling adventure.

At the heart of the campaign is Ratbooth, a desktop and mobile application (www.ratatouille-ratbooth.com), which lets you turn yourself into a rat just by looking at the camera, thanks to a face-scanning and tracking system. Fur, body type, eye colour, gender and a variety of funny rat-sized accessories: deck out your rat avatar and get ready to send video clips and rat selfies to your friends and family!

The launch of the Ratbooth app is accompanied by a European TV and outdoor campaign, which depicts the multi-sensory ride and emphasizes its originality.

VCCP: Avis 'Unlock the world'

Brand: Avis

Title(s): Unlock the world

Agency: VCCP

Agency Website: http://www.vccp.com/

Creative Director: Jim Thornton

Art Director: Veryan Prigg

Copywriter: Kieran Knight

Additional Credits: Planner: Michael Lee/ Ayla De Moraes

Vice Chairman: Julian Douglas

Account Director: Kezia Quinn

TV Producer: Larissa Miola

Media Agency: Maxus

Production Company: Academy Films

Director: Marcus Söderlund

Producer: Medb Riordan

Editing House: Final Cut

Editor: Joe Guest

Post Production: Finish

Telecine: Paul Harrison

Sound: Grand Central

Sound Engineer: Ben Leeves

Music Company: Soho Music

Published: June 2014

Short Rationale (optional): The campaign, called Unlock the world, was created by VCCP. It brings back the revolutionary brand strapline ‘We try harder’, which was made famous with Avis’s breakthrough campaign of the mid-1960s, one of the most iconic and successful advertising campaigns ever.

The new work gives the ‘We try harder’ strapline new meaning for 2014 and beyond, as well as launching the campaign idea of Unlock the world.

The message is that Avis isn’t just in the business of hiring cars; Avis gives customers the freedom to unlock unforgettable experiences. Whether it’s winding along the coast of the Italian Riviera in a Porsche 911 or an intrepid trip to the wild, dusty roads of the Australian outback, with 5,450 rental stations in over 165 countries worldwide Avis really can unlock the world for their customers.

Space: AELTC 'The Championships 2014'

Brand: AELTC

Title(s): The Championships 2014

Headline and copy text (in English): SPACE CAMPAIGN FOR WIMBLEDON 2014 BRINGS VISITORS CLOSER TO THE EXPERIENCE

Agency: Space, London, UK

Agency website: http://agencyspace.co.uk

Creative Director: Mat O’Brien

Additional credits: Senior Account Manager: Emily Sedgwick

Published: June 2014

Short rationale (optional): Space and the All England Lawn Tennis Club (AELTC) have launched a new campaign, ‘Wimbledon Awaits’ for The Championships 2014, building on the success of last year’s activity, designed to drive intimacy between The Championships and visitors to both the AELTC and its surrounding area.

This year the AELTC has reclaimed the media rights for both Wimbledon and Southfields stations. A diverse range of media is used at both stations, including four sheets. They represent the premium, traditional feel of the Wimbledon branding and use iconic Wimbledon photography accompanied by a range of messages to engage visitors, such as ‘Perfection Awaits’, ‘Tradition Awaits’ and ‘The Trophy Awaits’.

AMV BBDO: Kids Co 'See the child'

Brand: Kids Co

Title(s): See the child

Agency: AMV BBDO

Agency Website: http://www.amvbbdo.com/

Creative Director: Andy Clough, Richard McGrann

Art Director: Jim Hilson

Copywriter: Toby Allen

Additional Credits: Agency Planner: Louise Nolder, Ila De Mello Kamath

Agency Account Man: James Walker-Smith, Jane English, Francesca Warner, Nancy Fuller, Sarah Douglas

TV Producer: Verity Elvin, Sara Flood, Claire Toms, Polly Lowles

Designer (print): Mario Kerkstra

Planning: Louise Nolder, Ila De Mello Kamath

Community Management and Digital: Will Kennedy, James Rowley

Studio & Retouching: Emma Vincent-Pagden, Mark Deamer

Project Management: Rachel Ardeman, Caroline Whale

AMV Post-Production: Bea Bowden, Tom Sorbie

AMV Art Production: Hannah Jones

AMV Business Affairs: Maxine Thompson, Mathilda Millin Reade

Media Agency: Mindshare

PR Agency: Fishburn

Digital Agency: Lean Mean Fighting Machine

Production Company: Gorgeous

Director: Chris Palmer

Production Co. Executive Producer : Rupert Smythe

Production Co. Producer : Jude Vermeulen

Post-Production Company: The Mill

Audio Post-Production: Wave

Published: June 2014

Short Rationale (optional): The campaign highlights the startling fact that a significant number of children in the UK – an estimated 1.5 million of them - are suffering neglect and abuse every day. They cannot change their situation as they do not have a voice – they cannot vote and they cannot petition for change.

The vision for the campaign is to mobilise the public and generate outrage that the system is simply not fulfilling its duty in protecting the most vulnerable group in society by driving people to sign a petition to change the system

Soul: Yorkshire Building Society 'Tour de France Grand Depart'

Brand: Yorkshire Building Society

Title(s): Tour de France Grand Depart

Agency: Soul

Agency Website: http://soul-london.co.uk/

Creative Director: Shaun Moran

Head of Art: Paul Walton

Senior Art Director: James Ellis

Senior Copywriter: Linda Cash

Published: June 2014

Short Rationale (optional): Creative direct marketing agency Soul has crafted a new campaign for Yorkshire Building Society (YBS), announcing the Society’s sponsorship of the Tour de France Grand Départ, as part of YBS’s 150th year anniversary. The iconic sporting event will begin in Yorkshire on 5 and 6 July 2014, before heading to Cambridge and London on 7 July and then into mainland Europe.

The campaign for the UK’s second largest building society includes TV idents, press ads, branch collateral, 48 and six sheet posters as well as in-branch posters. The creative focuses on the glories of Yorkshire and how the region provides a stunning backdrop to the world’s most famous bicycle road race. Super-size posters communicating Yorkshire as the ‘most beautiful race track in the world’ target cyclists heading out of Leeds into the countryside.

Here Design: The Palomar 'Brand Identity'

Brand: The Palomar

Title(s): Brand Identity

Agency: Here Design, London, UK

Agency Website: http://www.heredesign.co.uk

Creative Director: Caz Hildebrand

Design Director: Ryan Jones

Designer: Solene Leblanc

Photographer: Helen Cathcart/Here Design

Published: May 2014

Short Rationale (optional): Inspired by the golden age of travel, the branding for The Palomar restaurant conjures romantic and nostalgic feelings of bygone days. We created a hand-drawn logotype and unusual colour palette of blues, dusky pink and gold.

These are used across the restaurant's signage, stationery and menus. The use of textured papers and foiled details selected to complement the interior's marble, brass and leather materials palette helps to communicate the care and craft that is taken with the cooking and service at The Palomar.

The Gallery Network: Science in Sport 'Greatness from the inside out'

Brand: Science in Sport

Title(s): Greatness from the inside out

Agency: The Gallery Network

Agency Website: http://www.gallerynetwork.co.uk/

Published: June 2014

Short Rationale (optional): Science in Sport (SiS) has teamed up with creative consultancy The Gallery Network to launch a new marketing and advertising campaign, entitled Greatness From The Inside Out, focusing on the theme that the human body is the most high-tech piece of equipment you’ll ever own.

FITCH: Ladbrokes 'Ladbrokes new look on The Strand'

Brand: Ladbrokes

Title(s): Ladbrokes new look on The Strand

Agency: FITCH, London, England

Agency Website: http://fitch.com

Creative Director: Nathan Watts

Photographer: Tom Dunkley

Additional Credits: Associate Strategy Director: Bernadette Morrison

Senior 3D Designer: Gemma McDonnell

Senior 2D Designer: Matthew Robinson

Client Director: Ed Jeans

Published: June 2014

Short Rationale (optional): Ladbrokes has refreshed a prime London shop (The Strand, WC2) with a new format which will be used to trial and evaluate new initiatives in a live environment. This will help inform the longer term development approach for existing shops and future locations.

The new shop takes placing a bet to a new level by recreating the thrilling atmosphere and environment of a live sports venue. The result is an innovative shop that encourages footfall in a way that appeals to both men and women.

Replacing static poster content at the front, customers are now welcomed into the shop with moving content in the window displays, including twitter feeds, live updates and broadcasts.

There is also a cinematic ‘Event Space’ where bettors can sit back and get lost in the live action of major sporting events, including World Cup games.

Reactive lighting and audio are used to create a sense of anticipation and excitement around the broadcast. Even smell is being trialed with the aroma of turf sprayed in the shop to reinforce the immersive sports atmosphere.

An open counter area in the centre of the shop allows customers to watch the game together, providing an informal, social hub whilst using digital tablet technology to support the bet. Some traditional barriers around the counter have been removed to create a welcoming and friendly environment and shop teams are encouraged to mingle with the customers. Wi-Fi, phone charging plates, and a welcome cup of coffee are available for visitors.

Grey London: Go Ahead! 'The most important snack of the day'

Brand: Go Ahead!

Title(s): The most important snack of the day

Agency: Grey London

Creative Director: Jonathan Marlow

Art Director: Jonathan Marlow

Copywriter: Jonathan Marlow

Additional Credits: Client: Lisa Jones, head of healthier sweet biscuits

Agency Producer: Ange Eleini

Creative Producer: Lucy Dunn

Planner: Planning Director: Fiona Keyte, Planner: Daniel Sherrard

Media Agency: MEC

Media Planner: Nicola Tracey

Production Company: Fieldtrip

Director: D.A.D.D.Y.

Editor: Rick Waller

Producer: Michael Capon, Davey Ahern

Designer: Chris Chapman

DOP: Fede Alfonzo

Post-Production: Fieldtrip/MPC

Audio Post-Production: 750 mph (Sam Robson)

Account Team: Managing Partner: Nic Wardell, Business Director: Jon Lawton, Account Director: Kate Ilott, Account Manager: Victoria Monaghan

Published: June 2014

Short Rationale (optional): The new £4m campaign supports a fresh new look from the go ahead! brand.

Created by global advertising agency Grey London and directed by D.A.D.D.Y from Fieldtrip, the advert has been shot using the one-shot technique, a shot taken from the perspective of a single camera in a single long take; the 30 second commercial aims to emulate the fruity, feel-good snacking moment created by go ahead! products.

The epic TV extravaganza features Rio dancers, muscle men, drummers and dancing photocopiers as the stars.

Beta: Lowcostholidays '2014 Summer Campaign'

Brand: Lowcostholidays

Title(s): 2014 Summer Campaign

Agency: Beta

Agency Website: http://www.betalondon.com

Creative Director: Robert Campbell

Art Director: Anton Ezer

Copywriter: Ben Friend

Additional Credits: Account Director: Andrew Walker

Account Manager: Rosie Morahan

Published: June 2014

Short Rationale (optional): Lowcostholidays launched a new summer advertising campaign in the UK to drive greater brand visibility and awareness amongst UK holiday makers.

With significant out of home and TV presence, the campaign focuses on the great value and range of destinations on offer through the leading OTA with the strap line, “Don’t go high cost… Go lowcost”.

The ten second long adverts go went live on 23 June and will run until the end of July across ITV, Channel 4, Channel 5 and Sky multichannels. In addition a heavyweight print and digital poster campaign across 247 sites in the UK is supporting the travel company’s big summer brand messaging.

Behind the making of Adidas Jump with Derrik Rose campaign

Trending

Industry insights

View all
Add your own content +