This week Uruguay striker Luis Suarez was banned from football for four months for biting Italy's Giorgio Chiellini.
While brands have been quick to turn out all manner of Suarez-themed ads since the incident on Tuesday, few would be brave enough to let football's bad boy endorse their products.
And that's where The Drum and Paddy Power's Tight Briefs World Cup comes in...
For this week's Tight Brief, we want you to come up with ads for brands Luis Suarez could be the face of.
As ever with Tight Briefs, the rules are simple, you have the remainder of today to scamp up your ads and send them to email@example.com or @thedrum on Twitter using the hashtag #tightbriefs.
All the entries will go online on Monday and the best, as chosen by our readers, will win a pair of Paddy's pants, a Tight Briefs certificate and will be in the running to be named our Tight Briefs World Cup winner at the end of the tournament.