The Drum Awards Festival - Extended Deadline

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By Angela Haggerty, Reporter

June 27, 2014 | 2 min read

Vice has shown that the online video boom is about more than novelty and can take on serious political issues, according to editor in chief of Vice UK Alex Miller.

Speaking to The Drum after picking up the Best Video Journalism gong at the Online Media Awards, Miller said: “I think it recognises that we have pushed the boundaries of online media, video especially.

“When we started doing online video, everyone said it had to be short and it had to be about cats. We proved that it could be long and it could be about politics.”

Senior industry figures from winners including Channel 4 News, the Guardian and Radio Times were in broad agreement that the evolution of technology has made the media scene more exciting that it has ever been, although the struggle to monetise it more effectively remains prominent.

“It’s a brilliant time for UK media, it’s a great time for the world media,” said Caspar Llewellyn Smith, acting editor of the Guardian website.

“There’s a lot of pessimism about the state of journalism, there’s a fear that in the world of citizen journalism the inability to make money through journalism means the end of the trade, but in fact there’s a massive appetite for stories and the technology that’s available to us now as practitioners is just fantastically exciting.”

You can view the full list of results from the 2014 Online Media Awards here.

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