Marketing Birmingham targets London tech companies and digital entrepreneurs with Old Street station takeover
Marketing Birmingham has engaged Cogent Elliott to develop a high-impact advertising campaign attracting the UK’s biggest tech companies and digital entrepreneurs to Birmingham.
Based in the heart of Tech City, London’s Old Street, the campaign seeks to encourage ambitious digital firms from Shoreditch to see Birmingham as the first choice to expand and grow their business.
Neil Rami, chief executive of Marketing Birmingham, commented: “There’s no reason why Tech City should suck in all the attention and investment from Government. If Britain wants to compete in the global tech economy, we must unleash the power of regional cities like Birmingham.”
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Cogent Elliott creative director, Richard Payne, added: “We used elements of coding language as part the campaign to resonate with the local tech community and create standout. The campaign highlights how Birmingham is a key destination for businesses.”
The takeover of Old Street station marked the beginning of a two month programme spanning outdoor, online and key speaker events. In addition to four, six and 12 sheet posters at Old Street station, six sheet posters will be placed around the Shoreditch area with online banners in key tech titles including Media IQ, wired.co.uk and Adconion.