Liberty Global puts pan-European media planning account up for review following Virgin Media buy
Liberty Global has put its pan-European media planning account up for review following the acquisition earlier this year of Virgin Media.
Deal: Liberty Global acquired Virgin Media earlier this year
The account, estimated to be worth between £100-£150m, covers 12 European markets and brands such as Virgin Media, UPC, Unitymedia and Telenet.
A spokesperson for Liberty Global said: “Following Liberty Global’s successful acquisitions, we are looking to deliver ambitious integration targets at strategic, operational and financial level. Media is a significant investment area.
“Accordingly, we have decided to undertake a European media agency pitch in order to achieve greater effectiveness and efficiencies across the combined Liberty Global group. Our ambition is to consolidate the business across the region with one agency network by 1 January 2015.”
Before the $23bn acquisition, Virgin Media’s media account was handled by Goodstuff and Manning Gottlieb OMD.