Real Madrid star Gareth Bale will feature in the latest round of print and TV ads from BT Sport.
The fresh ads – which feature Bale discussing the importance of making the right decision - will first air during this weekend’s World Cup knock out rounds.
The ads will focus on BT’s European football rights starting from August 2015 to try and pull in subscriptions, and taglines include ‘The European goalposts are moving’ and ‘Football is about making the right decisions’.
John Petter, BT Consumer CEO, said: “BT Sport is the home of European football and we are delighted to work with Gareth to reinforce this message.
“He is one of the world’s greatest players and having helped Real Madrid win the Uefa Champions League final this season, he knows what he is talking about.”