By Gillian West, Social media manager

June 27, 2014 | 2 min read

Game of Thrones is dominating sales of Tesco’s digital entertainment services Blinkbox Movies and TV and Blinkbox Books, with sales of season four of the fantasy drama up 60 per cent on the last instalment and all seven of George RR Martin’s books taking the top spots in the sales chart.

Since the launch of season four on Blinkbox sales of seasons one to three have also increased some 47 per cent, with Blinkbox attributing the popularity to unprecedented buzz about the series and compelling customer offers such as 1,000 Tesco Clubcard points and a free 10” Finest pizza with every purchase of the new series.

“The buzz around Game of Thrones this year has reached fever pitch and that’s translating into sales,” said Blinkbox COO, Adrian Letts. “At Blinkbox we are passionate about offering a brilliant entertainment experience for customers and the combination of the latest titles with attractive offers powered by our relationship with Tesco is a great formula.”

Since signing a digital deal with HBO, the programme maker behind Game of Thrones, in August 2012 Blinkbox has become known for its novel approach to marketing the series, including installing a 40ft dragon skull on a Dorset beach and re-enacting Game of Thrones with pugs as key characters (above).

Blinkbox Game of Thrones

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