BJL takes to Tinder for graduate recruitment drive

Advertising and communications agency BJL has developed a new recruitment campaign on Tinder as it looks to entice graduates to its new talent development program.

Tinder users who come into contact with the BJL profile will be met with a picture of an empty yellow seat which is “looking for ass” and given an invitation to ‘swipe right’ if they’re looking to get their “career off to a flyer”.

Targeting graduates, the Tinder profile age is set at 23, and has interests listed as advertising, PR, social media, marketing and other brand and creative industry disciplines and themes designed to guide and encourage potential matches to ‘swipe right’.

BJL will then be able to engage directly with any matches in order to encourage them to enter the BJL Brilliance talent development program.

Those who engage with the campaign, either through Tinder or other social platforms, will be asked to respond to one of several briefs before being whittled down to a group of 20 finalists invited to a ceremony at BJL’s offices in Manchester on 28 August.

Successful applicants will be offered mentor programs and paid placements at the agency.

Jack Rigby, PR account manager at BJL, said: “If you want to speak to graduates you’ve got to know where to find them, and right now more often than not you’ll find them on Tinder. If we can help just one person find a career in advertising, creative, marketing or PR amongst the uncertainty of online dating, then it will make the whole thing worthwhile. Users should be warned though, we can be quite choosy when it comes to who gets the #BJLseat.”

Last year the agency hijacked and renamed the wifi access point at an industry awards ceremony inviting the attending talent to #JoinBJL.

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