YouTube channel Sorted Food partners with Tesco on branded content series
Sorted Food – a YouTube cookery channel with over 800,000 subscribers and pulling in over four million views per month – has partnered with Tesco to create content that will be used for a TV and online campaign.
The channel is run by four friends who offer simple recipes and tips and the content created for Tesco will focus on cooking with everyday essentials and products.
The Sorted Food team have been tasked to come up with three new recipes using ingredients like fresh chicken, tomatoes, cucumbers, eggs and milk.
The first video is to air tonight, 26 June, during the national and regional news on ITV and will be supplemented by a full video recipe released online.
“We’re delighted to be partnering with Sorted Food. We know our customers love tasty, simple and delicious recipes and are always looking for great value meal solutions,” said Leonie Foster, customer communications director at Tesco.
“So whether a first timer or an experienced cook, customers will find something that they enjoy cooking.”
The partnership builds on Tesco’s Farm to Fork trail. The initiative saw Sorted take primary school children to Tesco stores and suppliers’ farms and factories to learn where their food comes from.
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Tesco
Tesco plc, trading as Tesco, is a British multinational grocery and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England,...
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