Digital marketing consultancy Amaze has appointed TH_NK managing director Lynne Davidson to the role of chief operating officer.
Davidson will assume responsibility for the business’ overall performance from an operations perspective, and focus predominantly on company talent and culture, business systems and processes and day-to-day production.
Most recently, Davidson was managing director of independent digital agency TH_NK, with previous roles including head of retail media and entertainment at Comchango (EMC Consulting) and head of strategy at Future Technologies.
Davidson said of her appointment: “With my background so firmly rooted in digital, joining an agency that is leading the way in the industry is an exciting next step for me. I’m looking forward to getting under the skin of the business and building on its success to date.”
She will report directly to Natalie Gross, chief executive officer.