Magnet appoints Smoking Gun to kitchen PR brief

Kitchen supplier Magnet Trade has announced the appointment of Smoking Gun PR as its communications partner as part of efforts to promote its joinery business to consumers.

This will be achieved via a mixture of traditional and digital channels to drive leads and promote competitive pricing.

Alison Coleman, Magnet Trade’s marketing manager, commented: “We felt we needed a fresh approach to PR which would directly help us achieve our business objectives. Smoking Gun has proven credentials in this arena and clearly understands our needs. The team has shown us a clear path towards achieving our communications and business targets and we’re excited to begin a new integrated campaign.”

Smoking Gun’s managing director, Rick Guttridge, added:“Homes and interiors continues to be a cornerstone of the agency’s client base and Magnet Trade compliments our other industry leading brands in this sector.

Other agencies involved with the Magnet Trade brief include Refinery and Door 4.

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