Kellogg’s partners with Trinity Mirror’s National Advertising Sales Agency to push nutritional credentials
Kellogg’s has struck a six-figure deal with the National Advertising Sales Agency (NASA) – Trinity Mirror’s advertising service – which will see the cereal brand promote its nutritional programmes to a wider audience.
The six-month project, which is also supported by Bauer and Netmums, aims to broaden communication of the company’s nutritional programmes and to encourage active engagement with content to drive ongoing conversation.
Aimed at reaching children and their parents, NASA’s national and regional brands and the Primary Times will provide information about Kellogg’s Origins programme, which explains the story of cereal ‘from seed to spoon’, as well as championing the company’s annual Give a Child a Breakfast campaign.
The third strand of the campaign focuses on the nutritional credentials of cereal and milk, which will see the takeover of an issue of Primary Times.
The deal was brokered by Carat Creative Solutions.