John Lewis Financial Services awards below-the-line account to Lida
John Lewis Financial Services has engaged Lida to handle its below-the-line marketing following a competitive pitch which began in April this year.
The appointment sees Lida tasked with developing a new consumer proposition for John Lewis Financial Services that will endorse its brand values in a market dominated by price and promotional activity.
The digital and direct agency has also been charged with developing CRM for John Lewis Financial Services, in a bid to help it deepen customer relationships to enable best-in-class retention rates.
“We are entering an important phase for John Lewis Financial Services and the confidence and thinking of Lida matched our ambition, demonstrating they were the partner to work with,” said Keith Bibby, head of marketing at John Lewis Financial Services. “We are naturally delighted to be working with Lida and look forward to jointly bringing our proposition to life.”
Matthew Heath, chairman and chief strategy officer at Lida, added: “John Lewis Financial Services is a great win for Lida. We can’t wait to start rolling out our strategy to help deliver its highly ambitious vision.”
The first piece of work following the win is set to go live in the next few months, with Lida to begin its strategic activity immediately and work in conjunction with John Lewis Financial Service’s above-the-line agency Adam&EveDDB.
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