Comic Relief appoints new data management partner for marketing drives

Comic Relief has appointed marketing services company HighCo MRM as its provider of data management, print and fulfilment to support the next four years covering Red Nose Day and Sport Relief campaigns.

The contract will cover all elements of print management, direct mail, response handling, mail order fulfilment, data capture and despatch of service kits.

Jaqueline Hill, head of campaign management at Comic Relief, said: “HighCo MRM’s enthusiastic approach to project planning, implementation and on-going management has already demonstrated their expertise to us.

Their data management integrity and stock management and control procedures will be invaluable and bring both time efficiency and professionalism to the project. I have no doubt that their ethos of developing strategic partnerships will result in long term cost benefits to Comic Relief.”

Comic Relief and HighCo MRM have already begun work on Red Nose Day 2015 which will involve the despatch of up to two million promotional items in the run up to the event.

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