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Brewdog Fifa

BrewDog backs Blatter to bring World Cup 2022 to Scotland


By John Glenday, Reporter

June 26, 2014 | 2 min read

BrewDog is raising a glass to embattled FIFA President Sepp Blatter by offering tongue-in-cheek support for his continued presidency of football’s governing body – in the hope that this may boost Scotland’s chances of hosting the 2022 World Cup.

The craft brewer has launched its ‘Vote Sepp’ beer to ‘sweeten the deal’ with the drinks being served within brown envelopes from behind the bar together with opaque accountancy for all the profits.

BrewDog co-founder James Watt said: “Vote Sepp marks the official launch of our unofficial bid for Scotland to host the World Cup 2022. We know the event was awarded to Qatar, but once President Blatter has a sip of this incorruptible hibiscus wit beer, we’re sure he’ll come around to our way of thinking.

“We’d like to extend an invitation to Mr Blatter and his associates for a meeting at our Sao Paulo bar whilst they are in Brazil, to discuss the bid over a few bottles of Vote Sepp. We have a special back room where we can conduct our business in private. We won’t be disturbed.”

A case of Vote Sepp has been sent to Blatter in Zurich.

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