Subway, Papa Johns & Prezzo trial ‘geo-fencing’ smartphone app


By John Glenday, Reporter

June 25, 2014 | 2 min read

Money saving brand Voucher Cloud has begun a trial of its ‘geo-fencing’ smartphone app which sends automatic push notifications from contributing High Street retailers direct to shoppers.

Trials of the technology are underway with Prezzo, Papa Johns, Subway, Hotel Chocolat, Jones Bootmaker, Strada, The Disney Store & Loch Fyne with each delivering current deals to enabled phones which fall within a 200m radius of their stores.

These notification messages and timings can be customised by the retailers direct, with restaurants targeting at lunch and dinner times whilst they were hungriest.

Stephen Davis of vouchercloud.com said: “On some days, we have seen click-through rates of 45%, an incredible amount. We are the first in our market to offer this functionality and feature, which is a great innovation for us and something we can offer in addition to our other great attributes for our merchants.

“Geo-fencing technology allows us to drive in-store redemptions in a very clever and critical part of the purchasing cycle. Customers will be able to opt-in to receive location-aware notifications to increase engagement and join up an online campaign. It's a great way of driving in-store activity and putting vouchercloud front of mind, drawing the customers’ attention to an offer they might not have seen otherwise.”

Voucher Cloud cited a high average conversion rate of 30 per cent with the tech, far higher than existing communication channels such as email, SMS and push with this rising to 35 per cent when the deal radius is restricted to 50 per cent.


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