Ben Hostler has joined Smith & Milton in the role of digital creative director as the agency seeks to broaden its digital capabilities.
Working across the Smith & Milton group – Smith & Milton (London), Smith & Milton Bristol and Black & White Thinking – Hostler’s role will be to lead and evolve digital projects for all clients, helping to define their Organising Thought.
Hostler joins from Bristol-based Beef Digital, where he amassed over 14 years’ experience working in digital as founder and creative director. Over the years Hostler has worked on projects for the likes of Good Energy, Gap Medics, Work the World and Royal Agricultural College, focussing on brand identity and raising the organisations’ digital profiles.
Smith & Milton group creative director Steven Anderson said the appointment represented “Smith & Milton’s recognition of the need for a strong digital offering in order to provide the services our clients have come to rely on us for.”
Anderson added: “Ben’s expertise will be vital to delivering to our clients’ needs for a brand identity, marketing communications strategy or creative campaign, that remains consistent and equally compelling no matter which channel it is delivered through.”
Hostler commented: “Joining Smith & Milton represents a fantastic opportunity to create an exceptional digital proposition as the agency expands its services to give clients the help they need to establish a unique offering in an increasingly saturated landscape. Brands now have the opportunity to interact with consumers across a plethora of outlets, and giving them the ability to do so in one, cohesive manner is an exciting proposition.”
Two new designers have also joined Smith & Milton with Lloyd Parker moving from the Bristol office to the agency’s London office after two years, Parker will work closely with Hostler to deliver digital solutions across the full client portfolio. Natalie Bradbury comes to the agency from Here Design as a designer working across all accounts; previously Bradbury has worked with on accounts for Fortnum & Mason and The Balvenie.